Tag: marketing
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Five Questions to Ask Yourself About Social Media
Using social media can be an inexpensive but effective way to market a company’s products or services. Like most businesses today, you’ve probably at least dipped your toe in the waters. Or perhaps you have a full-blown, ongoing social media strategy involving multiple sites and a variety of content. In either case, it’s important to…
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Light a Beacon to Your Business with a Mission Statement
Every company, big or small, should have a mission statement. Why? When carefully conceived and well written, a mission statement can serve as a beacon to the world — letting everyone know what the business stands for and where it’s headed. It can build customer loyalty and mobilize people behind a common cause. And it…